The best way to manage data, and eventually get the insights needed to make data-driven decisions, is to begin with a business question and acquire the data that is needed to answer that question. Companies
must collect vast amounts of information from various sources and then utilize best practices while going through the process of storing and managing the data, cleaning and mining the data, and then analyzing and visualizing the data in order to inform their business decisions. Managing your data is the ﬁrst step toward handling the large volume of data, both structured and unstructured, that ﬂoods businesses daily. It is only through data management best practices that organizations are able to harness the power of their data and gain the insights they need to make the data useful. The beneﬁts of data management include enhanced compliance, greater security, improved sales and marketing strategies, better product classiﬁcation, and improved data governance to reduce organizational risk.