27th Jan’21 : Sterling Reserve Music Project announces the release of the dynamic tri-linguistic vocalist, songwriter and R&B artist, Diesby with his track ‘Move Your Body’. This song is a blend of R&B and Hip Hop with a fusion of freestyle dance mix which makes one groove to the beats that set a perfect party vibe.
Directed by Inflict aka Homie, the video of the song has been shot in Chandigarh with an idea to put together a vibrant dance community around the feel of this song.
Speaking about the release of ‘Move Your Body’, Diesby said, ““Move your body is a song that has a classic tropical vibe you just can’t stop moving to. I am super proud & excited to be collaborating with Sterling Reserve Music Project. I cannot wait for y’all to listen to it! Working with the director Inflict has been amazing and I look forward to seeing many of you shake a leg to the track”
Anupam Bokey, Chief Marketing Officer – Allied Blenders and Distillers, said, “Sterling Reserve Music Project has become synonymous with launching engaging relevant content that perfect syncs with our target audience’s taste sensibilities. With over 100,000 subscribers on the platform’s YouTube channel, the love for the brand and what we do is clearly visible. With Move Your Body, we are continuing to live up to the Sterling Reserve ethos of ‘Chase the Next’ giving way to a tri-lingual artist with this upbeat track”
Commenting on SRMP’s latest release, Devraj Sanyal, MD & CEO of UMG, India & South Asia, “The Sterling Reserve Music Project continues to chase the next in its endeavour to support and enable Indian independent talent across all genres and languages. We are thrilled to have such artists on board and showcase their talent to the world. I am sure ‘Move Your Body’ will set a mark and audience will fall in love with this track.”
Diesby introduces a new unexplored genre of music in India, which is Alternative R&B / hip hop. His unique way of switching verses/hooks with 3 languages makes him the very first tri linguistic artist in the country. Starting at a young age of 12 years, Diesby gained a wide range of musical knowledge and fusion skills ranging from Western, Classical, Punjabi folk along with the modern Rnb, Hip hop, Pop influences. His Experience and training for over 14 years have finally got him is own rule book of his new style for which he is known as the “Face of Rnb” music in India. In 2018 he collaborated with Pav Dharia on a song called “Mistress” that was a huge thing for the Independent scene & one of the biggest R&B collaborations in INDIA, he also released an EP named “New Face” that was supported by artists like Raxstar, Raftaar, Pav Dharia etc. & that was the time when people got to know about the uniqueness of his music. In 2019 He released his debut commercial on Sony Music called “One in a million” that was produced by Mkshft. Also collaborated with few other producers from overseas, his single “DELETE” prod. by USTADG (a Canadian producer) was aired on BBC Bobby Friction show back in 2018 & Latest Collaboration with J Trix/Satyen & Subspace (Artists from Kolkata) recently went on air on the BBC bobby friction show again. He’s been holding down the R&B scene in India for a while now & his music’s available on all the digital platforms like (Spotify, Apple Music, Deezer, Jio Saavn) etc.
ABOUT THE STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s first enabler platform to discover, incubate and promote emerging musical talent from India. The project aims at elevating and supporting the independent music scene in the country by giving musicians a platform to showcase their talent. Artists can send their song demos to email@example.com
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Gramophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records. UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. Its enviable catalogue includes artists such as Asha Bhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupk eChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the ’70s to date. On the International music front, UMIPL is the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst a host of others, popular music icons and household names in India.